The Media Relations Specialist will report to the Director of Communications and is responsible for developing, executing, and strengthening the Appalachian Trail Conservancy’s earned media strategy to elevate the organization’s leadership in managing and conserving the Appalachian National Scenic Trail and its surrounding landscape. This role will create compelling digital and social content that showcases ATC’s work, expertise, and partnerships in maintaining an A.T. landscape that is protected, resilient, and connected for all. As a key member of a small but dynamic Marketing & Communications team, the Media Relations Specialist will coordinate announcements, engage effectively with media outlets, and secure positive coverage that amplifies ATC’s mission.

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