This project will allow the Adams County Farmers Market to update its highly
outdated and inconsistent branding materials and help the market develop a new
logo, style guide, and other marketing resources to increase impact and awareness in
the community.
The new marketing products will reflect ACFM’s exponential growth since
its inception and will deepen the public’s perception of the organization as a diverse,
inclusive, and community-driven marketplace. Furthermore, refreshed branding will help
support all of ACFM’s food assistance programs, including the highly successful Healthy
Options Program. 75% of the residents enrolled in the Healthy Options Program are
from Spanish-speaking families. ACFM is proud to foster an inclusive community space
where shoppers from diverse cultural and ethnic backgrounds can come together to
appreciate fresh, locally grown food. Successful completion of this project will help
further those efforts by helping cultivate a public impression of ACFM that is open and
welcoming to all people.